Jim McCann, CEO of 1-800-FLOWERS.COM®, opened his first retail store in 1976 and successfully built his own chain of 14 flower shops in the New York metropolitan area. In 1986, he acquired the 1-800-FLOWERS® number and continued to grow his business under the 1-800-FLOWERS® name. His immediate focus was to create a reliable brand name built on trust, and over the next few years he achieved this through his understanding of his customer base and market. The next logical step was expansion, and McCann successfully expanded his business into other retail access channels-going online in 1992 and opening a web site in 1995. Today, 1-800-FLOWERS.COM® has a well-known web site (www.1800flowers.com), and maintains strategic online relationships with a number of online services, including America Online, Microsoft Network (MSN), and Yahoo!.

With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM® provides a broad range of thoughtful gifts - including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts - to customers around the world via: the Internet at (www.1800flowers.com);

The Company's hybrid fulfillment system includes our BloomNet® network of approximately 1,500 florists around the country (including approximately 35 company-owned stores and approximately 85 franchised stores), as well as our own distribution and warehouse facilities. Our BloomNet® partners are selected because of their commitment to quality and service, characteristics that are regularly monitored by the Company as part of our overall emphasis on customer service. The fulfillment system also includes our third-party vendor direct program, which allows easy and efficient delivery of non-floral gifts. To find a 1-800-FLOWERS.COM® company-owned or franchised store, please use our online Store Locator. To learn more about franchise opportunities, please visit our Franchise Information area.

The Company's collection of brands includes: Plow & Hearth, a leading provider of gifts for home, hearth, yard and garden. HearthSong and Magic Cabin Dolls, which offer customers a wide variety of gifts for children. The Popcorn Factory, maker of premium popcorn and other great food gifts, and GreatFood.com, which includes the company's gourmet food offerings.

Customers of 1-800-FLOWERS.COM® and its entire collection of brands are offered a 100% satisfaction guarantee on all products and services.

Quality Assurance: 1-800-FLOWERS.COM maintains a comprehensive quality assurance program which includes ongoing blind test orders, telephone surveys with customers and recipients, in-store and mail surveys, and customer service reports.