Gioie.it - Italian Jewels Online is the first and leading e-company in Europe dedicated exclusively to the jewelry trade on the Web. By skipping traditional distribution channels completely, Gioie.it also gets rid of connected costs and markups, which are usually very high. As a result, these savings are passed on to consumers and are reflected in their extremely competitive prices. Gioie.it is based in Alessandria (Italy), the province that is the undisputed world leader in the business of making jewelry set with precious stones. Taking advantage of a rich network of contacts, Gioie.it selects the finest jewelry-makers in order to choose items created by Italy's most skilled jewelry designers and master goldsmiths working in the renowned areas of Valenza, Vicenza, Arezzo, Naples and Milan.